Integration · Webhooks

When Zapier isn't enough, webhooks handle anything.

Direct event delivery to your endpoint. HMAC-SHA256 signed. Full payload, not abbreviated. 3x retry with exponential backoff. Custom CRMs, real-time scoring, internal tools.

The problem

95% of integrations are covered by Zapier. The other 5% are custom.

Internal tools, legacy CRMs, proprietary platforms, real-time scoring systems. For these, you need direct webhook events with full payload control.

The integration

Direct event delivery. You own the receiver.

You register a URL on your servers. SLAtech sends signed POST requests to that URL when chosen events occur. Your endpoint processes the event in your custom flow. No middleman, no per-action fees, no Zapier dependency. Full event payload, not abbreviated for any third-party consumer.

  1. HMAC-SHA256 signature verification — you can trust the request is from SLAtech.
  2. Full event payload — not abbreviated, every field of the conversation/lead/event.
  3. Event filtering — subscribe to specific events, not all.
  4. Reliable delivery — 3x retry with exponential backoff, dead-letter queue for permanent failures.
Implementation

10 minutes from registration to first event.

  1. In SLAtech admin, register a webhook URL for your endpoint.
  2. Pick which events trigger it (conversation_started, lead_captured, knowledge_gap, etc.).
  3. SLAtech sends signed POST requests to your URL with full event payload.
  4. Your endpoint processes the event in your custom flow.
  5. Failed deliveries auto-retry 3 times with exponential backoff.

All webhook requests are signed with HMAC-SHA256 using a shared secret you configure. The signature is in the X-SLAtech-Signature header. Verify on your endpoint to ensure authenticity. Replay attacks are prevented via timestamp validation.

Compatibility

All 9 SLAtech products. Same event schema.

Webhook events use the same JSON schema regardless of which SLAtech product fires them. A conversation_started event from SLAtech Medical has the same shape as one from SLAtech Business. Build one receiver, handle every product.

  • Custom CRM: Legacy systems Zapier doesn't support
  • Real-time lead scoring: Your ML model decides priority per event
  • Internal tool sync: Operations dashboards consume events directly
  • Compliance logging: Regulated industries archive every event
Cost

Free at every SLAtech tier.

Webhooks are included in every SLAtech subscription. No per-event fees, no payload size limits within reason (4MB max per event). Your monthly query limit is unaffected — webhooks fire after queries complete.

Ready to wire SLAtech into your custom stack?

If your team has engineers and Zapier doesn't fit, webhooks are the answer.